Understanding your customer and marketing them relevant products at the right time is what every marketer wants to know. Thanks to machine learning, companies can undersant exactly what their customers need are and when they need them.

Automated machine learning help marketers generate useful insights and create prediction models based on customers behaviors. Optiwisdom created a proprietary marketing funnel called Optifunnel to measure and boost your marketing efficiency and increase revenue. Optifunnel uses any noisy, dirty or missing values as input and processes self-developed methods while visualizing it in a funnel. Furthermore that funnel will be connected to Complex Event Processing (CEP). In order to monitor multiple events on the same model by scoring each step of the funnel and predict / visualize the next step on the funnel. Optifunnel identifies customers on different points of the funnel and guides in converting strangers into advocators.

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( Optiwisdom’s all tools in here)